Entertainment & Interviews

Pink Ribbon Website (Oral-B)

Breast Cancer Heroines, USA

About Pink Ribbon website: In 1999, Oral-B joined the fight against breast cancer and donated portion of its "pink" toothbrush sales towards a breast cancer research centre.

Project: To support their campaign,  Oral-B approached LA internet agency, Full Moon Interactive to create a uniquely branded website.

Solution: Created dedicated "pink ribbon" website featuring:

  • Breast Cancer Heroines: celebrity stories about battling breast cancer
  • breast cancer health information
  • flash movie demonstrating self breast-checks
  • opportunities to join the fight

Outcome:  Received more than 250,000 unique visits and created foundation for Oral-B's breast cancer awareness campaign for several years.

My role: As Senior Content Specialist, I developed content strategy; liaised with designers; wrote content including scripting flash movie; liaised with client. 

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