Consumer Projects

Youth Promotions, Gillette, USA

About Gillette:  As part of the Procter & Gamble company, Gillette is a leading worldwide brand of razors, shavers and personal hygiene products.

Project: In 2000, Gillette approached internet agency, Full Moon Interactive for proposals to expand its brand identity with the youth market and engage this fickle audience through online clubs, magazines and games.

Solution:

• GGirlz - online beauty magazine for young women containing tips, contests and section for social networking
  
• X.E.R.T. - online contest aimed at young men based on the X-games to promote Xtreme Right Guard
  

My role: As Senior Content Specialist, I helped develop concept and proofs; wrote content; liaised with design and development team.

Download examples:

• GGirlz - homepage and landing page
• X.E.R.T. - homepage